Camera maker Polaroid is back with a new device they claim is the world’s smallest analog camera.
The company revealed the Polaroid Go, a tiny version of its instant camera that measures at 4.1 inches long, 3.3 inches wide, and 2.4 inches deep. Compare that to an iPhone 12, which measures 5.8 inches long, 2.5 inches wide and about .30 inch deep.
The Go, which costs $99.99, also comes equipped with a mini version of its square-format Polaroid film. But subsequent rolls of film will cost $19.99 apiece.
The mini version of the Polaroid camera features an updated selfie mirror, a self-timer, dynamic flash, double exposure and travel-friendly accessories, says the company.
“It is just really playful yet incredibly well-designed, and it’s going to make it so easy for you to bring a totally different camera than your phone with you wherever you go,” said Polaroid CEO Oskar Smolokowski in a statement.