Cronos stock plunges 30% after Citron short call, report of Trump anti-marijuana effort

Cannabis stocks dropped Thursday after famed short-seller Andrew Leftā€™s Citron Research published a ā€œreality checkā€ for Canada-based weed company Cronos Group Inc. and the rest of the sector and a new report detailed a federal effort to fight marijuana legalization.

Cronos CRON, -28.41% stock fell roughly 29% in Thursday trading, as Canada-based rivals Tilray Inc. TLRY, -4.93% slid 6.4%, and Canopy Growth Corp. CGC, -4.14% fell 3.8%. The S&P 500 index SPX, -0.44% was down 0.1% Thursday.

Weed stocks have rampaged in recent days ā€” described by one investor as similar to a bitcoin BTCUSD, +0.58% surge ā€” after a flurry of news related to beverage-company interest in weed: After Corona-maker Constellation Brands Inc. STZ, -0.23% announced a $4 billion investment in Canopy, a report said that Smirnoff-maker Diageo PLC DEO, -0.67% was eyeing a similar investment or partnership in three other Canadian pot firms.

Citronā€™s note cast a dark shadow over recent gains by Cronos, warning investors that while the end of prohibition in Canada is real, when the market shakes out, the 100-plus licensed producers will not all end up on top. Citron says investors should be especially wary of Cronos because it isnā€™t disclosing the size of its agreements with the various Canadian provinces, unlike other major firms in the space. Several Canadian provinces have announced their supplier lists ahead of adult recreational legalization in that country taking effect Oct. 17.

In a note to clients late Thursday, GMP Securities analyst Martin Landry said that Canadian provinces havenā€™t made fixed commitments to buy pot, rather that it was buying from a list of suppliers and would replenish said weed as needed ā€” whichever products that sell the best. The provincial government-backed pot operations have ā€œlimited visibilityā€ into what brands people will actually buy and so Cronos is being ā€œprudent,ā€ said Landry.

When asked whether Citron owns positions in Tilray or Canopy, Citron said it was shorting Cronos.

According to Ihor Dusaniwsky managing director of predictive analytics at S3 Partners, short interest in Canopy is 8.3% of the float, and Cronos is 12% of the float; Tilray is thinly traded and the lock-up period has not yet expired so short interest is very low. In Canadian markets the short interest in Canopy and Cronos is 2.6% and 3.8% of the float, respectively.

But for short sellers holding Canopy and Cronos, the recent run-ups in the share prices have gotten ā€œcrushed,ā€ said Dusaniwsky in a phone interview. ā€œThe shorts are coming off just a little now, but nobody is running for the woods,ā€ he said. ā€œThese guys got smacked around and theyā€™re waiting for a reversal.ā€

Beyond short interest, Cronos has had issues with contaminated products and, Citron says, international sales represent about 6% of the top line ā€” though itā€™s worth pointing out that on Tilrayā€™s earnings call Tuesday, Chief Financial Officer Mark Castaneda said that about 5% of Tilrayā€™s sales came from outside of Canada. Citron also said Cronos doesnā€™t spend capital on research and development.

Cronos declined to comment, pointing to sell-side research that speaks to the companyā€™s strength.

Hours after the Citron note published, Landry posted something of a line-by-line takedown. Calling several of the Citron allegations ā€œunfounded and biased,ā€ Landry wrote that the companyā€™s international sales arenā€™t an enormous issue because most Canadian pot companies have limited international exposure to begin with.

Landry said in the note that Cronos announced one of the largest agreements to purchase a bulk amount of weed ā€” 20 metric tons annually ā€” which would amount to C$60 million to C$80 million in annual revenue, or about $46.2 million to $61.6 million U.S. dollars. Landry also wrote that Cronos has developed high-profile partnerships in the industry, which could make it a potential target for a global liquor-brand partnership.

Citronā€™s Thursday call came a day after a BuzzFeed story described how President Donald Trumpā€™s administration has secretly amassed a committee of federal agencies ā€” including the Drug Enforcement Administration, and the departments of Defense, Education, Transportation, Justice and Homeland Security ā€” that the White House will use to combat public support for weed and negatively portray state initiatives relating to legalizing the drug.

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