Amazon Counter launches in the US for in-store order pickups

It’s in Amazon’s interest to make it as painless as possible to get your orders, which is why the company has gone so far as to open your door to place boxes inside. Now, there’s another way to get your latest box of Amazon junk. With Amazon Counter, you can pick up shipments from staffed retail locations around the US.

Amazon Counter launches with more than 100 Rite Aid locations, and it will expand to more than 1,500 by the end of 2019. So, instead of setting your home as the delivery location, your package can go straight to a Rite Aid for you to pick up at your convenience within 14 days. Amazon previously offered Counter in the UK and Italy, noting that feedback has been very good.

Counter is part of Amazon’s “Hub” initiative along with the existing locker system. You can look for Counter locations near you, but most people will only see the lockers for now. Amazon says it’s actively looking for other brick and mortar businesses to become Counter partners. Although, many retailers compete with Amazon and won’t want to help people pick up orders from the site.

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