Checkout.com can now offer biometric authentication from Google Pay to brands that looking to increase their digital payment performance and speed up authentication for customers.
By integrating with the secure payment authentication service from Google Pay, Checkout.com will offer device biometric checks like a PIN, password and facial recognition to speed up the checkout process for merchants, increase acceptance and authentication performance, and drive higher conversion rates at the checkout.
This offers an alternative to other authentication methods, where a customer verifies their identity with a one-time passcode and, in the process, is often redirected to multiple different pages.
In its initial roll-out, the integration with the secure payment authentication service has already proven successful. eSky, a B2B travel booking company on Checkout.com’s platform, reported a 14-second reduction in checkout time, as well as a five per cent rise in authentication rate and a three per cent point uplift in the authorisation success rate, compared to the 3DS alternative.
Guillaume Pousaz, founder and CEO at Checkout.com, said: “This marks a significant leap forward in authentication, directly tackling the primary performance challenges faced by merchants with the existing 3DS solutions. Through this innovation, we’re the first PSP to pioneer a digital wallet-like experience driven by biometric authentication.”
Combatting fraud and streamling checkouts
To complement the new biometric service from Google Pay, merchants can also incorporate ‘Intelligent Acceptance’, Checkout.com’s AI-based dynamic routing built on billions of transactions, to work out the optimal authentication option for each merchant and transaction.
Ben Volk, vice president and general manager at Google Pay, said: “We’re always looking for ways to improve the checkout experience for shoppers while reducing cart abandonment rates for merchants. With our secure payment authentication service, we are able to reduce friction at checkout by speeding up the process, all the while ensuring a secure payment experience and further reducing fraud.”
Checkout.com offers authentication to merchants including Remitly. Nick Moiseff, executive vice president, fintech platform at Remitly, also shared his thoughts on the partnership: “At Remitly, we are always looking for new and innovative ways to deliver seamless, secure, and delightful payment experiences for our customers.
“We’re excited to partner with Checkout.com to explore how Google Pay’s secure payment authentication can support our commitment to excellence in digital payments. This collaboration is part of our ongoing effort to continuously improve the customer experience and enhance access to financial services.”
