Why fast food chains like McDonald's and Starbucks are going all in on energy drinks
Fast food chains in search of a sales pick-me-up are back to rolling out energy drinks. The research New research from Citi restaurant analyst Jon Tower on Wednesday easily explains the energy drink push by…
The research
- 60% of energy beverage consumption at restaurants/coffee shops is incremental.
- 49% of respondents suggested an energy drink purchased at a restaurant would replace one purchased elsewhere.
- 74% of total respondents are very or somewhat interested in purchasing energy drinks from a restaurant or coffeeshop, including 44% who are very interested.
- 60% of energy drink purchases at restaurants/coffee shops are made before lunch.
- The majority of respondents said they order food alongside their energy beverage (packaged food at 53%, prepared food at 47%).
